Classic online birth card with a stork

The image everyone understands at a glance

An online birth card is an announcement that lives at a link, so it reaches the whole address book and the people who were never in it. This one uses the oldest image there is for a birth, which means nobody has to read a word to know what has happened.

A pale blue ground carries dark grey text in a sturdy serif, with the stork drawn simply above it. The style is traditional without being fussy. It suits grandparents who like a card to look like a card, and it travels well to relatives who are not much interested in design either way.

Send the link the day the birth is registered, or earlier if you prefer. Recipients congratulate you in the guestbook, look through the photos and read when visits are welcome, and you can update the page as the first weeks settle. Anyone who opens the page again later sees the photographs you have added since. For something more contemporary, our other online birth cards move that way.

Frequently asked questions

How quickly can it go out?

Ten minutes. You add the name, the date, the weight and a photograph, and the rest is already arranged. The layout needs nothing.

What can the recipients do?

They leave a message of congratulation, look at the photographs and read when you would like visitors. The messages collect in one place instead of arriving across four different apps.

Is the stork not a little old-fashioned?

It is familiar rather than dated, which is exactly why it still works. For a card that goes to four generations at once, an image everybody recognises does more good than a clever one.

Can we change the design?

Colours, typefaces, photographs and all wording are adjustable. The portfolio shows the modern alternatives.

How does the cost compare with printing?

There is no print run and no postage. In practice the bigger saving is time, because nothing has to be reprinted when a detail changes.